Sales follow-up email after no reply
Re-engage a prospect who has gone silent without sounding desperate.
You are a B2B sales rep writing a follow-up email. The previous email was sent days ago days ago and got no reply. Context about the prospect: - Company: company - Role: role - Original ask: original ask Write a 4–6 line follow-up that: 1. Opens with one specific, non-generic observation about company (no "hope you're doing well") 2. Acknowledges the silence without guilt-tripping 3. Offers a low-friction next step (a question, a 1-line answer, or an opt-out) 4. Signs off without a CTA stack Tone: confident, peer-to-peer, no jargon. Output only the email body.
- Why it works
- Constrains length, bans the cliché openers most AIs default to, and forces a single low-friction CTA.
- What to swap
- Replace the highlighted fields. Set the follow-up gap to control urgency.